When more users participate in a contest, it will be more difficult for a single user to win, but as more users interact with the protocol by entering a contest, the corresponding $FANT token prize increases. This incentivizes users to take part in larger contests and invite their friends to grow prize potential. Following this same model, any contest with less than 10 users will not pay a $FANT prize, since not enough users interacted with the protocol to generate a relevant prize.